What are the criteria for choosing billboards?
Dominique Wolton said that in communication, the most complicated thing was neither the message nor the technique, but the receiver. This to emphasize the importance of writing or producing your billboard according to the audience you are targeting. If your product or service is aimed at artists or painters for example, you will be more likely to interest them by opting for drawings or images (well made) on your billboard. On the other hand, if you want to dazzle poets or people on the letters, logic would want you to choose words in different fonts. These are, of course, only some of your alternatives, because there are many other things to consider and you should try to take them all into consideration. Our graphic design team can take care of the graphic design of your panels.
On the other hand, the location of your billboard is very important. Indeed, most people must not only be able to see it, but more importantly they must be aware of the message it carries. This assumes, for example, that billboards are visible to you, both when you are in your vehicle and when you are on foot. You must therefore make sure to position them in an ideal way so that they are both visible and legible. As a result, a wide range of materials is available to make your panels (from very light to very resistant).
The type of panels and the material used to make them are also important. You must weigh the pros and cons to know exactly what to choose between a mechanical billboard, a digital billboard and a mobile billboard for example. And you must do the same when choosing between the different physical material of your billboards (Plexiglas, adhesive, PVC, vitrophanie, fabric, etc.).