Communication is the basis of all human relationships. No domain or activity escapes this immutable rule. For professionals and businesses, communicating is a vital need. Communicating with the public helps to advance business and have good visibility .Communication can be with potential prospects or regular customers, or even with people who do not know anything about a particular company or service. But communication does not necessarily follow fixed rules. It must be adapted to various areas and objectives of your business. How can we communicate effectively?